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What Semiotic Values Do Cosmetics Consumers Consume?: Analysis of Cosmetic Brand Reputation and Brand Selection Attributes Using Text Mining
Man Seok Song
Asian J Beauty Cosmetol. 2021;19(2):263-275.   Published online June 30, 2021
DOI: https://doi.org/10.20402/ajbc.2021.0169
                                 Cited By 2
A Study on Brand Extension and Cannibalization of Color Cosmetics
Man Seok Song, Yun-Jae Cho, Mi Ju Yim
Asian J Beauty Cosmetol. 2020;18(4):571-585.   Published online December 29, 2020
DOI: https://doi.org/10.20402/ajbc.2020.0079
                              
A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market
Man Seok Song
Asian J Beauty Cosmetol. 2020;18(1):65-77.   Published online March 27, 2020
DOI: https://doi.org/10.20402/ajbc.2020.0003
                                 Cited By 1
A study on the Repositioning Strategy for Competitiveness of Enterprise in Low-Cost Cosmetics Market
Man Seok Song
Asian J Beauty Cosmetol. 2018;16(3):405-416.   Published online August 22, 2018
DOI: https://doi.org/10.20402/ajbc.2018.0225
                                 Cited By 3
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