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A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market
Man Seok Song
Asian J Beauty Cosmetol. 2020;18(1):65-77.   Published online 2020 March 27    DOI: https://doi.org/10.20402/ajbc.2020.0003

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A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market
Asian Journal of Beauty and Cosmetology. 2020;18(1):65-77   Crossref logo
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A Study on Brand Extension and Cannibalization of Color Cosmetics
Asian Journal of Beauty and Cosmetology. 2020;18(4):571-585   Crossref logo
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A study on the Repositioning Strategy for Competitiveness of Enterprise in Low-Cost Cosmetics Market
Asian Journal of Beauty and Cosmetology. 2018;16(3):405-416   Crossref logo
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Brand portfolio strategy and brand architecture: A comparative study
Cogent Business & Management. 2018;5(1):1483465   Crossref logo
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Brand extension naming strategies: An exploratory study of the impact of brand traits
Marketing Letters. 2007;18(1-2):61-72   Crossref logo
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Brand Portfolio Strategy20051David A. Aaker. Brand Portfolio Strategy. New York, NY: Free Press/Simon & Schuster 2004. 322 pp. plus endnotes $28.00 business@ simonandschuster.com
Journal of Product & Brand Management. 2005;14(7):468-468   Crossref logo
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Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
Psychology & Marketing. 2006;23(7):597-616   Crossref logo
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Market Opportunity
The Brand Strategy Canvas. 2019;29-47   Crossref logo
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Market expansion, cannibalization, and international airline pricing strategy
International Journal of Forecasting. 1994;10(2):313-326   Crossref logo
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Search Quality and Revenue Cannibalization by Competing Search Engines
Journal of Economics & Management Strategy. 2013;22(3):445-467   Crossref logo
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This metadata service is kindly provided by CrossRef from March 30, 2016. Asian J Beauty Cosmetol has participated in CrossRef Text and Data Mining service since October 29, 2014.