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A Study on Brand Extension and Cannibalization of Color Cosmetics
Man Seok Song, Yun-Jae Cho, Mi Ju Yim
Asian J Beauty Cosmetol. 2020;18(4):571-585.   Published online 2020 December 29    DOI: https://doi.org/10.20402/ajbc.2020.0079

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A Study on Brand Extension and Cannibalization of Color Cosmetics
Asian Journal of Beauty and Cosmetology. 2020;18(4):571-585   Crossref logo
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A Study on the Influence of Brand Extension Portfolio Strategy on Cannibalization in Low-cost Cosmetics Market
Asian Journal of Beauty and Cosmetology. 2020;18(1):65-77   Crossref logo
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A color study on the packaging design of Korean brand cosmetics -Focusing on affordable brands for female consumers-
E3S Web of Conferences. 2021;236:05022   Crossref logo
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Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects
Journal of Brand Management. 2009;17(4):254-265   Crossref logo
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Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers
Advancing Insights on Brand Management. 2017;   Crossref logo
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Brand-Pack Size Cannibalization Arising from Temporary Price Promotions
Journal of Retailing. 2012;88(3):343-355   Crossref logo
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Color cosmetics
Chemistry and Technology of the Cosmetics and Toiletries Industry. 1992;142-170   Crossref logo
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Color cosmetics
Chemistry and Technology of the Cosmetics and Toiletries Industry. 1992;149-182   Crossref logo
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Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
Psychology & Marketing. 2006;23(7):597-616   Crossref logo
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Brand dilution effect of extension failure – a Taiwan study
Journal of Product & Brand Management. 2000;9(4):243-254   Crossref logo
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