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Asian J Beauty Cosmetol > Accepted Articles

doi: https://doi.org/10.20402/ajbc.2017.0164    [Accepted]
Effects of Preference for Semi-permanent Makeup on Procedure Satisfaction
Soo-Nam Hong
Department of Beauty Business, Bucheon University, Bucheon-si, Gyeonggi-do, Korea
Corresponding author:  Soo-Nam Hong ,Tel: +82 32 610 0781, Fax: +82 32 610 0789, Email: sn1228@naver.com
Received: July 11, 2017;  Accepted: November 30, 2017.  Published online: June 30, 2018.
ABSTRACT
Purpose:
This study aimed to verify the effects of preference for semi-permanent makeup, a recent practical technique in the beauty industry, on procedure satisfaction.
Method:
The study included 262 women in their 20s and 50s living in Seoul and Gyeonggi province. The data collection period was from February 20, 2017 to April 5, 2017. Data analysis methods included frequency analysis, reliability analysis, independent samples t-test and one-way analysis of variance (ANOVA). Duncan test was performed for post-analysis; correlation and linear regression analysis were also performed.
Results:
The effects of preference for semi-permanent makeup on the satisfaction with procedure description were found to be statistically significant, i.e., the higher the technique and trend preference per independent variable, the higher the satisfaction with procedure description. The effects of this preference on technique satisfaction were also found to be statistically significant, i.e., the higher the technique and trend preference per independent variable, the higher technique satisfaction. Lastly, the effects of this preference on the satisfaction with procedure environment, were also found to be statistically significant, i.e., the higher the technique and trend preference per independent variable, the higher the satisfaction with procedure environment.
Conclusion:
Therefore, preference for semi-permanent makeup was found to be an important factor for the satisfaction with procedure environment. Thus, because semi-permanent makeup is a field that is sensitive to esthetic sense and beauty trends, customer satisfaction with semi-permanent makeup will increase if methods of procedure explanation, technique, and procedure environment are improved.
Key words: Semi-permanent makeup, Permanent makeup, Makeup, Preference, Procedure satisfaction
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