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Kor J Aesthet Cosmetol > Volume 10(4); 2012 > Article
Kor J Aesthet Cosmetol 2012;10(4): 901-909.
뷰티 산업에 있어서의 수익률 제고를 위한 운영방안 개선사례 연구
문미형, 성백서
A Study on the Improvement in the Management for Raising the Rate of Return in Beauty Industry through Case Studies
Mi-Hyoung Moon, Baek-Seo Seong
The purpose of this study is to investigate methodology to improve the rate of return in beauty industry. In the esthetic salon now growing rapidly, this study focused on the human resource management system on which the labor productivity and quality of service depends. For the effective HR management, dropping employee turnover rate plan is suggested. Data was collected from B esthetic salon of A cosmetic company. For this study, the survey in B esthetic salon and the case study in the same line of business are analyzed. According to the analysis, self development and industrial training influences to esthetician’s intention to change jobs and the relationship with a salon director has a decisive effect. With the survey result, case study of "C cosmetic company " and " D cosmetic company " suggested more realistic solution:strengthen the training system for estheticians and the salon directors. For esthetician training, attracting voluntary participation with "pre-training benefits after" system and providing the better training with the professional courses satisfies esthetician’s self development need and reduces the intention to change jobs. Professional expertise and management training courses improve the salon director’s HR management skills. On the basis of the analysis, through the practical resolution to drop an employee turnover rate of B esthetic salon, A cosmetic company’s stable growth in esthetic service industry is anticipated.
Key words: Esthetician reduced turnover, Self-development, The quality of store owner, Human resource management
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