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Kor J Aesthet Cosmetol > Volume 9(3); 2011 > Article
에스테틱 살롱의 C.I.가 고객에게 미치는 영향에 관한 연구
A study on the research C.I. of aesthetic salon influences to the customer.
Youn-Hyung Cho
Corporate C.I. comes to a modern society is very important maketing indispensable element has emerged as a long time. But in the meantime, C.I. Design Group, owner and board of directors of the personal tastes and to meet the needs of this client group of designers with the sensory output is going to progress the majority of cases. As a result, now CI is flooding the like this CI differentiated in the market rather than Free design is hard to find. In this study, with only a glance the general shape looks good design goes beyond the concept of human hearing, many consumers complain more aggressively, and thereby the company, or national franchise company, Aesthetic MIPL more positive image that could lead to favorable out of the elements to develop a rising trend. Leading franchise businesses both domestically aesthetic study MIPL was selected for the experiment, MIPL companies included in the cross-matching the color that is consonant with mium(ㅁ), pieup(ㅍ), rieul(ㄹ) color reminded of G (green), PB (Purple Blue ), Y (yellow), the creation and the three color of CI, 20-year-old male and female were 68 of people on a preference survey.
Key words: C.I, marketing, MIPL, aesthetic salon, customer
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