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Kor J Aesthet Cosmetol > Volume 9(4); 2011 > Article
남자대학생의 신체이미지가 외모관리행동에 미치는 영향
안채리, 조찬휘, 임은진
The Effect of Male University Students' Body Images on Appearance Management Behaviors
Chae-Ri Ahn, Chan-Hwi Cho, Eun-Jin Im
ABSTRACT
The purpose of this study is the effect of male university students' body images on appearance management behaviors. The targeting subjects are 443 male university students who are attending universities located in Seoul and in the capital area. First, the body images of male university students are classified as 3 sub-factors such as satisfaction with the body, appearance-orientation and appearance evaluation. Second, appearance management behaviors are classified as 5 sub-factors such as hair style, skin care, body shape, fashion style, and cosmetic & plastic surgery management behaviors. Third, as a result of analyzing the effect of male university students' body images on appearance management behaviors, as the level of appearance orientation increases, the appearance management behavior is improved. As the level of appearance evaluation gets higher, skin care and cosmetic & plastic surgery management behaviors decrease. In case the level of the satisfaction with the body image increases, fashion style management behavior gets higher.
Key words: Body images, Appearance management behaviors, Male university students
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