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Kor J Aesthet Cosmetol > Volume 8(1); 2010 > Article
Kor J Aesthet Cosmetol 2010;8(1): 63-74.
비비크림의 사용현황 조사
박영은, 진정화
Analysis of B.B Cream used Condition
Young Eun Park, chung Hwa Chin
ABSTRACT
The survey was designed to analyze the use of B.B.cream and to find out the satisfaction level as well as the knowledge of the related information in 360 women of different ages. On the question regarding the existence of a Blemish Balm (B.B.cream), 71.8% (256subjects) replied that they have heard of or have used the product. Out of the 256 people, 45.7% (117subjects) replied that they did not know the English meaning of B.B.cream and those who replied Blemish Balm was 2.3% (6 subjects), which was the lowest percentage of the subjects. On the usage statistics, 51.55% (184 subjects) replied that they have used it and in the age categories, women in their 30s showed the highest usage(76.7% -46 subjects). ANOVA analysis of the satisfaction of B.B.cream after the usage, the highest reason for satisfaction was the natural feeling of their makeup effects and there was a statistically significant difference (F=5.55,p=0.0016). On the question about the reason why they prefer B.B.cream, 28.2% (51 subjects) of the total subjects replied the specialty of the product, and the next reasons were the trendiness of the product (26.5% -48 subjects) and easiness of use(21% -38 subjects).
Key words: Blemish Balm, B.B Cream, Cosmetic, Life-cycle
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