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Kor J Aesthet Cosmetol > Volume 8(1); 2010 > Article
Kor J Aesthet Cosmetol 2010;8(1): 177-185.
여성의 사회인구학적 특성에 따른 피부미용실 대고객 서비스 프로그램 개발에 관한 연구
이영애
Study on Skin care Salon effective Service Programs based on Women's Socio-populational status
Young-ae Lee
ABSTRACT
With an increase in the income as a result of increase of population participating in economic activity and improvement of overall education completed, there has been a movement to ward an aggressive social and physical activity, doing away with the concept of traditional woman. As part of a plan to satisfy the demand of women for beauty and increase the profits of commercial skin care Salons, the service programs to secure potential client, rather than current client was investigated with focus on socio-populational status, among other elements that determine the clients' behavior. A survey was conducted among a random sample of 465 women over the age of from 20's to 50's in Seoul and Kyunggi area and the questionaries were filled by the survey themselves. To process the data, χ²-Test was performed using SAS, a statistics program. All of statistical significance was atp<.05 and the results are as follows. There are significant on service program based on client's ages(χ²=98.213,p<.000), marriage(χ²=120.313,p<.000), job(χ²=96.517,p<.000), income(χ²=102.994,p<.000), education(χ²=86.204,p<.000). Suggestion As seen above, the manager of ask in care salon has to assign instructors depending on the client age group, offer different demand depending on the age of the target group and offer better facility and service with corresponding user-fee depending on whether the target group is married or not. Since launching the service programs method that appeals to married people who have strong Awareness for skin care salon is most likely to be successful, away to increase the number of skin care salon users is to carry out a detailed investigation and establish a discriminant strategy for married and unmarried people. Out of many elements to be considered before coming up with the service programs individuality, activity and preference of skin care salon and parameters were analyzed. However, there should be more studies since many other variables affect service programs either directly or indirectly. It is felt that carrying out studies on current members of the skin care salons to analyze the difference between the non-members is necessary for future skin care salon.
Key words: Women, Socio-Populational Status, Service Program
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