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Kor J Aesthet Cosmetol > Volume 11(2); 2013 > Article
Kor J Aesthet Cosmetol 2013;11(2): 289-296.
미용서비스 종사자의 유니폼 인식이 유니폼 개선사항에 미치는 영향
민인숙, 박재홍, 임지현, 박은준
How to Uniform Satisfaction Affected by Uniform Recognition in the Beauty Services Workers
In-Sook Min, Jae-Hong Park, Ji-Hyun Lim, Eun-jun Park
ABSTRACT
For the purpose of developing and progressing the perception of uniform in beauty service providers, this study researched into the influence of uniform perception in beauty service providers upon improvements in uniform. General characteristics were examined targeting beauty workers who dwell in Seoul and Gyeonggi area. It analyzed the influence of aesthetics, reliability, recognition, comfort, functionality and durability, which are sub-factors of the uniform perception, upon convenience, similarity and accessibility, which are sub-factors of improvements in uniform. The data, which were collected through 483 copies of questionnaire survey in beauty service providers, were used SPSS 16.0 program. Factor analysis, reliability analysis, and regression analysis were carried out. As a result, first, ‘convenience’ among improvements in uniform was indicated to have positive relationship with ‘durability,’ ‘functionality’ and ‘recognition’ out of the uniform perception. Second, ‘similarity’ among improvements in uniform was indicated to have positive relationship with ‘aesthetics,’ ‘recognition,’ ‘durability’ and ‘functionality’ out of the uniform perception. Third, ‘accessibility’ among improvements in uniform was indicated to have positive relationship with ‘durability,’ ‘functionality’ and ‘recognition’ out of the uniform perception. The aim is to offer empirical data that is applicable to the implementation of beauty service based on these results.
Key words: Beauty, uniform, satisfaction, recognition, Beauty services workers
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