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Kor J Aesthet Cosmetol 2010;8(2): 117-126. |
| 여성의 라이프 스타일에 따른 화장품 구매 태도 |
| 황완균, 이영애, 안희진, 조연경 |
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| Buying Attitude on Cosmetics of Women with Life Style
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| Wan-Kyun Whang, Young-ae Lee, Hee-Jin An, Youn-Kyoung Jo |
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| ABSTRACT |
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The purpose of this study is to analyze the buy and satisfaction on cosmetics of women with lifestyle. A survey was conducted from May 20 to June 10 in 2009. The statistical analysis methods used to analyze the 330 female subjects were frequency analysis, reliability analysis, factor analysis, cluster analysis, crosstab, and multiple regression anaylsis. First, women were buying basic cosmetics as well as skin lotion, moisture lotion, eye cream and fuctional cream, and they more invested basic cosmetics than makeup cosmetics. Second, women's the most buying factor on cosmetics is function. Third, the well-being pursuit disposition factors had satisfaction of using on basic and makeup cosmetics, and health concerned group more used basic and makeup cosmetics than other group.
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| Key words:
Buying Attitude, Cosmetics, Women, Life Style
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