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Kor J Aesthet Cosmetol > Volume 12(5); 2014 > Article
Kor J Aesthet Cosmetol 2014;12(5): 653-662.
미용제품 소비자의 연령에 따른 의사결정유형과 광고태도 및 구매행동
김설옥, 여이주, 장미여, 박은준
Effect of Beauty Art Industry Manager’s Hiring Awareness on Employment Satisfaction
Sul-Ok Kim, Yi-Ju Yeo, Mi-Yeo Jang, Eun-Jun Park
ABSTRACT
This study is to learn about beauty products, decision type, ad attitudes and purchasing behavior by setting the parameters, the age-related beauty products consumer decision-making type, ad attitude, understand the difference between the buying behavior of beauty products in the future profit-seeking enterprise development and academic resources to provide the necessary information and its purpose. Study, age, type of decisions based beauty product advertising there is a difference in attitudes and purchasing behavior was found to be. The type of decision-making factors carefully in their 20s and 10 units, respectively the most adaptive. Advertising on attitudes favorable factors in the 20s, but also negative cognitive highest. 10, while the cost of buying stimulation appeared to be affected. Behavioral factors in the experience of buying and recommend reasonable cost by buying the 10 highest, while the brand-oriented and economical purchases 20s highest in more than 40 high in economic / advertising-dependent purchase the highest. This beauty product sales strategy, marketing strategy, consumer differently depending on their age indicates that the need to build. If you approach taking into account the age of the consumer, more organized and there will be a breakthrough diet strategy can be. In addition, the development of beauty products to achieve company’s sales growth may hope that helps.
Key words: Beauty Products, Decision-making, Advertising attitude, Buying behavior
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