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Kor J Aesthet Cosmetol > Volume 13(6); 2015 > Article
Kor J Aesthet Cosmetol 2015;13(6): 827-832.
서비스 개선에 미치는 소비자의 높은(高) 미용지식의 영향
허창호
Effects of High Beauty Knowledge of Consumers on Service Improvement
Chang-Ho Hur
ABSTRACT
Due to higher living standards of beauty service customers and advanced information and technology, beauty service consumer are likely to have a higher level of knowledge about the service. Quality evaluation and service have more impact on the consumer recognition on information and selection for service, leading to diversifying selection of the service providers. The participants are beauty salon consumer and were asked to complete a total of 213 (71%). The questionnaires were verified in terms of reliability and validity by using SPSS 12.0. Percentage, frequency analysis, regression analysis, t-test, and analysis of variance (one-way ANOVA), Duncan test analysis. In conclusion, research shows that based upon understanding of the consumer beauty knowledge level, it is necessary to enhance understanding into quality assessment of consumer characteristics, including a beauty service quality evaluation and service improvement. Furthermore, beauty service providers should analyze quality service and degree of service improvement according to the consumer knowledge level as part of better understanding into the consumer and at the same time, need to establish strategies of service management promotion in order to increase consumer satisfaction.
Key words: Service Improve, High Beauty Knowledge
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