Asian J Beauty Cosmetol. 2012; 10(2): 273-282.
The Aesthetic of Armani’ Expressed in Fashion, Cosmetics and Make-up
ABSTRACT
Nowadays, worlds famous fashion designers tend to collaborate so many variety fields which are related.
One of them, fashion is related with the cosmetics, make-up, & etc. They exist as aesthetic philosophy in their
fields. This study focuses on three points. First, the analysis of the aesthetic characteristics which Armani’s
fashion is shown. Second, the analysis of the aesthetic characteristics which Armani’s cosmetics are shown.
Third, The analysis of the aesthetic characteristics which Armani’s make-up is shown. As follows: The aesthetic
characteristics which Armani’s fashion is shown in cosmetics & make-up. First, the characteristics of the brief
simplicity: Armani’s fashion removes unnecessary factors of clothes such as a wick of shoulder, he pursue
briefly on cosmetics packages, express elegance. He is interested in texture of skin so wear make-up the
expressions of skin in many ways. Second, the characteristics of the temperance : The sexlessness colors
such as grey, monotones are shown as the characteristics the temperate. Third, the characteristics of the
androgenous : By the medium of the modification of jackets, Armani expresses sharp, modern and capable
women’s image which does not devide men & women. The results of this study show how Korean fashion and
cosmetic culture can be globalized.
Keywords :
Collaborate, Simplicity, Temperate, Androgenous
