Asian J Beauty Cosmetol. 2012; 10(2): 445-454.
Impact of Drinking Behavior on Body Image and Skin Care Behavior in Women
ABSTRACT
Drinking alcohol has been associated with depression, disease, mortality and disability. Body image concerns
and negative body image are also related with drinking alcohol and depression. The purpose of this study
is to evaluate the impact of drinking behavior on appearance satisfaction, facial skin concerns and skin care
behavior in Korean females over 30 years of age. Korean females (n=131, aged 30-52 years) completed a
battery of questionnaires regarding satisfaction with appearance, drinking behavior, facial skin concerns and
skin care behavior. A total of 131 females completed the questionnaires. Among them, 58 females (44.3%)
were nondrinkers and 73 (55.7%) females were drinkers. Marriage status (p=.034), number of children (p=.027),
drinking behavior (p=.002) and religion (p=.029) were significantly associated with appearance dissatisfaction
by simple logistic regression analysis. Drinking behavior (p=.022, 95% CI: 0.593-7.474) was significantly related
with the appearance dissatisfaction in multiple logistic regression analysis. Drinking females were significantly
dissatisfied with their overall appearance (p=.021), face (p=.049), neck (p=.021), hands (p=.011), arms (p=.001),
legs (p=.005), chests (p=.026) and total mean score of appearance scale (p=.001) than non-drinking females.
Drinkers significantly more concerned about wrinkles than nondrinkers (p=.029), although age classification
according to drinking behavior did not show significant difference (p=.643). Nondrinkers significantly used
more protective sunscreen (p=.009) than drinkers. Drinkers had a tendency using more make up products than
nondrinkers and significantly used more make up base (p=.006). In conclusion, drinking females significantly
dissatisfied with their appearance and used more makeup products to cover their skin and used less protective
sunscreen.
Keywords :
Drinking behavior, Appearance satisfaction, Body image, Use of cosmetics, Skin care behavior
