Asian J Beauty Cosmetol. 2010; 8: 0.
The Effect of Middle and Elderly Woman's Skin Care on Happiness
ABSTRACT
The purpose of this study was to demonstrate effect of skin care for middle and elderly women in their sense of happiness, so that it could help respond proactively to ever-increasing demands of middle and elderly women for beauty care and also develop possible ways of silver industry in the aspect of their welfare of beauty care. In order to meet these goals, this study surveyed total 584 middle and elderly women(at age 50 or older; residing in Seoul metropolitan city, Gyeonggi province and Daejeon metropolitan city) who had ever been treated with skin care services. First, the effect of middle and elderly women's skin care on the self-efficacy, self-esteem, and happiness showed that the skin care has a significant positive effect on the self-efficacy, self-esteem, and happiness and if the satisfaction through the skin care rises, the self-efficacy, self-esteem, and happiness are on the increase. Second, the effect of middle and elderly women's self-efficacy and self-esteem on the happiness showed that the self-efficacy and self-esteem have a significant positive effect on the happiness and if the satisfaction through the self-efficacy and self-esteem rises the happiness is on the increase. Third, an analysis of a mediating role of self-esteem in the relation between middle and elderly women's skin care and the happiness showed that an independent variable, skin care and a parameter self-esteem all have a significant effect in the three-stage, and a regression coefficient of parameter is sharply bigger than that of independent variable, which the self-esteem plays a mediating role. As a result, this study could demonstrate and conclude that our middle and elderly women tend to feel confidence in their own choice and action owing to better sense of satisfaction with skin care, and such a confidence leads to improvement in their sense of self-efficacy and self-esteem, and better sense of happiness as well.
Keywords :
Middle and elderly women, Skin care, Happiness, Self-efficacy, Self-esteem
