Asian J Beauty Cosmetol. 2015; 13(2): 229-235.
The Influence of CEO Perception in ERP System that Satisfaction Investigation
ABSTRACT
The purpose of the investigation is to provide data information which is to progress the beauty industry for few years from now. This study researched into the influence of CEO perception in ERP system that satisfaction investigation. The total 750 questions were analyzed upon by SPSS 20.0 software program. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were carried out. The results were shown 2 factors that positive and negative recognitions in CEO perception about ERP system. The degree of satisfaction that system use were drawn a conclusion 3 factors that system satisfaction, cost satisfaction, and skill satisfaction. On the other hands, the CEO perception about ERP system were drawn a conclusion 2 types that at first, CEO’s positive recognition was affected by system satisfaction, cost satisfaction and skill satisfaction. Otherwise, CEO’s negative recognition was only affected by system satisfaction. It had a good beneficial of the CEO perception about ERP system. As a result, CEO’s attention and practical use of the ERP system would be important tools when operating Salon and CEO can provide financial aid to ERP system so that it is high satisfaction about system satisfaction, cost satisfaction, and skill satisfaction. Therefore, the efficient operation of beauty service industry can improve sales for the make up industry based on the results.
Keywords :
Beauty industry, ERP system, CEO perception, Satisfaction investigation
