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Influence of Personal Skincare Brand Characteristics via SNSs on Purchasing Behavior and Selection Behavior in Skincare: Focusing on Like-commerce Consumer
So Yeon Shim, So Hyun Kim, Seunghee Bae
Asian J Beauty Cosmetol. 2026;24(2):249-265.   Published online June 30, 2026
DOI: https://doi.org/10.20402/ajbc.2026.0025
                        
Effects of Cosmetic Live Commerce Streamer Image on Consumer Immersion and Purchase Intention
Ji-An Yang, Seon-Ah Ryu, Seunghee Bae
Asian J Beauty Cosmetol. 2025;23(4):653-665.   Published online December 18, 2025
DOI: https://doi.org/10.20402/ajbc.2025.0079
                        
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