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Asian J Beauty Cosmetol
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Asian Journal of Beauty and Cosmetology
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> Browse Articles > Search
The Effects of
CRM
on Customer Satisfaction, Switching Cost and Customer Loyalty : Focused on the Beauty Service Industry
Hyeon-Seon Seong, Ji-Sun Joung
A Study on the Impact of Marketing Mix on the
CRM
Performance in the Hair Salons
Sung-Jin Han, Sung-Nam Kim
Kor J Aesthet Cosmetol.
2009;7(2):35-49.
1
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