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Effects of Influencer Attitudes on Persistent Brand Engagement: Mediating Roles of Relationship Maintenance and Purchase Intention
Hyejung Lee, Wooseong Kang
Asian J Beauty Cosmetol. 2024;22(3):371-382.   Published online September 25, 2024
DOI: https://doi.org/10.20402/ajbc.2023.0108
      
Effects of Makeup Motivation and Implicit Self-Theory on Beauty Product Use and Purchase
Hyejung Lee, Wooseong Kang
Asian J Beauty Cosmetol. 2021;19(2):209-221.   Published online June 30, 2021
DOI: https://doi.org/10.20402/ajbc.2021.0163
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