A Study of Consumer Choice Behavior Determination Applying the Theory of Planned Behavior (TPB) of Functional Cosmetics
Min-ah Jang, Jung Min Lee, Seunghee Bae
Asian J Beauty Cosmetol. 2022;20(1):95-110. Published online 2022 Mar 23 DOI: https://doi.org/10.20402/ajbc.2022.0003
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