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A Study on Purchase Behavior of Bio Cosmetics Applying the Theory of Planned Behavior(TPB): Mediating Effect of Brand Image
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Consumer online purchase behavior of local fashion clothing brands
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Improving Purchase Forecast for Cosmetics by Modelling Customer Purchase Behavior
Proceedings of the 2019 10th International Conference on E-business, Management and Economics. 2019;
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Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty
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The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media
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