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A Study of Consumer Choice Behavior Determination Applying the Theory of Planned Behavior (TPB) of Functional Cosmetics |
Min-ah Jang, Jung Min Lee, Seunghee Bae |
Asian J Beauty Cosmetol. 2022;20(1):95-110. Published online 2022 March 23 DOI: https://doi.org/10.20402/ajbc.2022.0003 |
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