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Effects of Beauty Influencer Credibility on Perceived Risks and Purchase Intention of Consumers |
In Yeong Lee, Sung-Nae Lee |
Asian J Beauty Cosmetol. 2022;20(2):213-225. Published online 2022 June 29 DOI: https://doi.org/10.20402/ajbc.2022.0012 |
Effects of Beauty Influencer Credibility on Perceived Risks and Purchase Intention of Consumers Influence of a Cosmetic Company's Eco-Friendly Activities on Consumers' Purchase Intention through the Mediating Effects of Perceived Image The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products Influencing factors of male beauty KOL on consumers' purchase intention The Influence of Attitude Factors Toward Beauty Influencer on Brand Attitude and Consumers’ Repurchase Intention THE INFLUENCE OF CREDIBILITY AND ATTRACTIVENESS OF BEAUTY VLOGGER AS A CELEBRITY ENDORSER ON CONSUMER PURCHASE INTENTION The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention |
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