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Effects of Beauty Influencer Credibility on Perceived Risks and Purchase Intention of Consumers |
In Yeong Lee, Sung-Nae Lee |
Asian J Beauty Cosmetol. 2022;20(2):213-225. Published online 2022 June 29 DOI: https://doi.org/10.20402/ajbc.2022.0012 |
Effects of Beauty Influencer Credibility on Perceived Risks and Purchase Intention of Consumers Influence of a Cosmetic Company's Eco-Friendly Activities on Consumers' Purchase Intention through the Mediating Effects of Perceived Image The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention How Influencer Credibility and Advertising Disclosure affects Purchase Intention The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products Influencing factors of male beauty KOL on consumers' purchase intention THE INFLUENCE OF CREDIBILITY AND ATTRACTIVENESS OF BEAUTY VLOGGER AS A CELEBRITY ENDORSER ON CONSUMER PURCHASE INTENTION PURCHASE INTENTION: STRONG EFFECTS OF GREEN ADVERTISING ATTRIBUTES, PARA-SOCIAL RELATIONSHIPS, AND PERCEIVED CREDIBILITY The Influence of Attitude Factors Toward Beauty Influencer on Brand Attitude and Consumers’ Repurchase Intention |
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