| Differences in Management Status and Satisfaction by Hair Dye Type |
| Jaeeun Jung1, Haejung Chon2 |
1J Hair, Bucheon-si, Gyeonggi-do, Korea
2Department of Beauty Design, Sungkyul University, Anyang-si, Gyeonggi-do, Korea |
| Corresponding author: |
Haejung Chon ,Tel: +82 31 467 8383, Fax: +82 31 467 8908, Email: hjchons@hanmail.net
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Received: October 27, 2024; Accepted: January 14, 2025. Published online: January 21, 2025. |
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| ABSTRACT |
Purpose:
This study compared product and hair satisfaction between self-dyeing and salon dyeing, analyzed the advantages and disadvantages of each dyeing method, and identified strategies to improve future dyeing management and services.
Methods:
A survey was conducted from March 14, 2023 to March 31, 2023. In total, 466 copies were used for the final analysis, which targeted adults who had received hair dyeing at a beauty salon or at home within the past 6 months.
Results:
In terms of product and hair satisfaction, satisfaction with salon dyeing was significantly higher than that with self-dyeing. In the sub-item analysis, satisfaction was higher for salon dyeing than for self-dyeing concerning product odor, hair coloring power, hair damage, and product quality.
Conclusion:
Hair salon dyeing provides high satisfaction to consumers through professional hair care and high-quality products. These findings are expected to contribute to the qualitative improvement of dyeing services by providing practical applications in the field and future research directions. |
| Key words:
Self-dyeing, Salon dyeing, Management status, Satisfaction, Hair care |
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