| 한방화장품의 처방 및 소비자 인식 분석에 대한 고찰 |
| 송진아, 고진희, 양재찬 |
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| A Study on Analysis of Prescription and Consumer Awareness in Oriental Herbal Cosmetics |
| Jin-A Song, Jin-Hee Ko, Jae-Chan Yang |
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| ABSTRACT |
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Recently, naturalism and consumers' need for natural ingredients tallied each other and the development
of the cosmetics that use herbal ingredients as the raw materials is increasing. There has
been no clear definition about Korean herbal cosmetics yet, but it is recognized to consumers as the
distinguished cosmetics from the existing cosmetics. This study is based on the hypothesis that the
difference between herbal cosmetics and general cosmetics is the oriental medical prescription. As
for the research method, 5 brands ranked from top to 5th, in the term market share in 2010, were
selected and then whether or not the prescription announced by each brand, is based on oriental
medicine books, has been comparatively analyzed. In addition, whether or not general consumers
aware the prescription of Korean herbal cosmetics and reliability analysis, and the effect of herbal
cosmetics on skin improvement have been investigated through the survey analysis. As a result, the
prescription of 4 brands out of 5 was not based on oriental medicine books. It is considered that the
companies indiscriminately use the items of Korean herbal cosmetics for marketing purposes because
there is no clear definition about Korean herbal cosmetics. Korean herbal cosmetics already have
been positioned as the representative of Korean brands. It is important to aim at the scientific product
based on oriental herb medicine in order to enhance the industrial value. |
| Key words:
Herbal Cosmetics, Cosmetics' Brand, Oriental medical prescription, Consumers' Awareness |
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