| 소비자의 객관적 미용지식이 품질 정보처리 인지도와 인적 서비스 요인 인지도에 미치는 영향 |
| 허창호 |
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| An Effect of Quality information processing Recognition and Human Service cause Recognition by Objective Beauty Knowledge of Consumer |
| Chang-Ho Hur |
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| ABSTRACT |
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Due to higher living standards of beauty service customers and advanced information and technology,
beauty service consumer are likely to have a higher level of knowledge about the service.
Quality evaluation and service have more impact on the consumer recognition on information and
selection for service, leading to diversifying selection of the service providers. The participants are
beauty salon consumer and were asked to complete a total of 712(76.55%). The questionnaires were
verified in terms of reliability and validity by using SPSS 12.0. Percentage, frequency analysis, regression
analysis, t-test, and analysis of variance (one-way ANOVA), Duncan test analysis. In conclusion,
research shows that based upon understanding of the consumer beauty knowledge level, it is
necessary to enhance understanding into quality assessment of consumer characteristics, including a
beauty service quality evaluation and service improvement. Furthermore, beauty service providers
should analyze quality service and degree of service improvement according to the consumer knowledge
level as part of better understanding into the consumer and at the same time, need to establish
strategies of service management promotion in order to increase consumer satisfaction. |
| Key words:
Objective Beauty Knowledge, Quality information processing Recognition, Human Service cause Recognition |
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