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Kor J Aesthet Cosmetol > Volume 12(1); 2014 > Article
Kor J Aesthet Cosmetol 2014;12(1): 105-118.
소셜커머스를 이용한 피부미용 및 스파 서비스의 구매행동 및 만족도에 관한 연구
The Study of Purchasing Behavior and Satisfaction, for Using Social Commerce on the Esthetic and Spa Service
Seon Min Park
This study was studied using social commerce for skin care and spa services and satisfaction of consumers’ purchase. This study was analyzed to collect data for 489, aged 20~30’s male and female in Daegu. Through social commerce shopping experience of skin care and spa services, the experience for purchase of the 30’s was higher than the 20’s (p<.01). Also the lower the income, the buying experience was significantly lower (p<.001). Using social commerce buying skin care and spa services for gender, there were significant differences among the reduce cost (p<.01), shopping experience sharing (p<.01), share buy feedback (p<.05), and the preferred of shop located near home (p<.05). Using the social commerce of skin care and spa services for customer satisfaction and repurchase plan results, depending on the age and gender, there were different especially satisfaction of the scheduled time (p<.001). Finally based on the age and the income, correlation between purchasing factors and satisfaction by social commerce on skin care and spa service was analyzed. As a results, sharing of shopping experience by social commerce was highly correlated on younger ages (p<.01). Also the lower the income, costs (p<.05), social commerce buying interest method (p<.001), share the shopping experience (p<.01), time saving (p<.05) showed a high correlation with the item.
Key words: Social commerce, Skin care and spa service, Purchasing behavior, Satisfaction, Repurchase
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