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Kor J Aesthet Cosmetol 2012;10(1): 99-105. |
| 여성들의 천연성분 함유 화장품 사용에 따른 천연성분 화장품 이미지 차이에 관한 연구 |
| 이영애, 서란숙 |
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| Analysis of Natural Ingredient Cosmetic Image Using Natural Ingredients-containing Cosmetics for Women |
| Young Ae Lee, Ran Sug Seo |
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| ABSTRACT |
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This study was to identify the differences between pre- and post-natural ingredient image (cognitive and
emotional) using natural ingredients-containing lotion and essence for women. Data were collected from 347
women who studied in A college, located in Gyeonggi-do, Republic of Korea, for April to June 2010. The data
was analyzed by SPSS. The respondents filled out their questionnaires two times: just before they started and
right after they used natural ingredients-containing lotion and essence for 2 weeks. Results showed changes
to affective images about natural ingredients lotion and essence among the respondents. The results indicated
that the respondents cognitive image of natural ingredients lotion and essence positively increased after their
use. And on the respondents emotional image of natural cosmetics, questions were positively increased after
their use. In conclusion, for the industries which were produced natural ingredients-containing lotion and
essence, it may be important to achieve more positive images for natural cosmetics to consumers, toward
providing samples of natural ingredients-containing cosmetics. |
| Key words:
Women, Natural ingredients cosmetics, Cognitive image, Emotional image |
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