| 여성의 사회인구학적 특성 및 선호하는 라이프 스타일이 화장품 선택에 미치는 영향 |
| 김윤정, 최성임 |
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| A study on the Women's choice for Cosmetics toward Socio-economic Status and Life Style |
| Yun-Jung Kim, Sung-Im Choi |
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| ABSTRACT |
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The purpose of this study is to understand women's choice for cosmetics toward socio-economic
status and life style.
A survey was conducted among a random sample of 147 over the age of 20 in Seoul and Kyunggi
area and the questionaries were filled by themselves.
To process the data, χ²-test was performed using SPSS, a statistics program, and logistic
regression and discriminant analysis were carried out as well.
All of statistical significance was at p<.05, p<.01 and the results are as follows.
There are different on life style toward age, marriage, monthly income.
Monthly income, education level, married, job are affected open-mind life style.
Age is affected self-ostentation life style, motivated ability life style
Unmarried is affected self-ostentation life style, open-mind life style.
As increasing monthly income is affected motivated ability life style.
On women's choice for cosmetics toward life style, there are different open-mind life style,
motivated appearance life style and desire for beauty life style toward price. |
| Key words:
Women, Socio-economic Status, Life style, Cosmetics, choice |
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