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Kor J Aesthet Cosmetol > Volume 12(3); 2014 > Article
Kor J Aesthet Cosmetol 2014;12(3): 391-402.
메이크업 아티스트의 직업 특성에 따른 인터넷과 매스미디어의 정보 획득과 매체 사용 만족도에 관한 연구
주영주, 신세영
A Study on Acquisition of Information by the Internet and Mass media and the Satisfaction of Media Based on the Job Characteristics of the Make-up Artists
Young-Joo Joo, Sae-Young Shin
ABSTRACT
The purpose of the investigation is to enhance the satisfaction and acquiring information of the make-up artists using the internet and mass media based on job characteristics. This investigation is analyzed on job position, working place, daily average hours, weekly average days, job characteristics based on career for the make-up artists. The total 212 questions were analyzed by SPSS 21.0 software program. The results were shown that at first, Observe make-up style of entertainers on TV to obtain the information for fashion make-up style and It is easier to communicate with customers if offering the make-up style of entertainers. Second, the job characteristics based on job career, job position, working place, daily average hour, weekly average hour for the make-up artists were slight difference on the satisfaction and acquiring information of the make-up artists. Third, the job characteristics enhancing the satisfaction and acquiring information of the make-up artists were shown that the weekly average hour is less than 5 days, the daily average hour is less than 8 hours, the job career period is 3yrs ~ 6years. Based upon these results, it can provide an active reference for the infrastructure and improving sales for the make up industry.
Key words: Make-up Artists, Job Characteristics, Acquisition of Information, Internet, Mass media, Satisfaction of Media
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